portfolio: print work
5happy provides a complete menu of print services, from design to layout to project management and coordination... catalogs, brochures, newsletters, postcards, business cards, t-shirts, etc.
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 The GRUBB Co. Monthly Newsletters http://www.grubbco.com/ |
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| Project: | 5happy writes the articles and does the layouts for GRUBB Co. real estate agents and brokers who send out monthly printed newsletters to their 'farms' (neighborhoods) or 'spheres' (mailing lists)... approximately 15,000 homeowners a month! The newsletters set the bar for excellence of design and content; the front page of each issue contains the article and monthly mortage rate chart, while the back contains recent neighborhood 'comps'. | |
| Result: | Runs like clockwork | |
| Relevancy: | We have considerable editorial and writing experience accompanying our design skills and experience. | |
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  Pedal Steel Guitar Products http://www.songwriter.com/bradshaw/ |
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| Project: | Print pieces for the largest Steel Guitar mail order company in the world, including a 100+ page catalog offering Steel Guitar CDs, LPs, accessories, bios and pictures of Steel Guitar Hall of Fame members, instructors and featured players, articles, and instructional materials. | |
| Result: | Delivered on time, happy client | |
| Relevancy: | Good designers have a background in print... they know from experience how to create clear and concise layouts, how to use fonts and colors, and the importance of doing things right the first time. | |
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     Historical Architectural Styles of the East Bay Postcard Series http://www.grubbco.com/ |
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| Project: | We conceived of and implemented a 'keep in touch' postcard series for agents of The GRUBB Co.; the theme was 'Historical Architectural Styles of the East Bay'. Copy was provided by an architectural historian, photographs were taken by a professional photographer, and each agent received a number of each postcard for monthly reminder mailings to their 'farms' (neighborhoods) or 'spheres' (mailing lists). | |
| Result: | A high-end marketing tool, delivered for less money than canned postcards sold by nationwide real estate marketing companies. | |
| Relevancy: | Marketing expertise. Project management skills. Everybody wins. | |
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