forest for the trees

being good at what you do apparently has little to do with your ability to self-promote. take this case in point.

i just finished the add-a-garage website. getting information i could use to maximize their marketing moment was like pulling teeth. they seemed to think that ‘founded in 1987′ was enough, and would reassure homeowners of their ability to handle the complexities of design, permits, dealing with concrete, foundations, neighbors, etc.

eventually, i found out that they had served over 400 clients… which immediately took them from ‘who are these guys?’ to ‘wow… they’ve done this before!’

still, i wanted more. i kept pumping for info, and finally thought to ask the owner what he had done before founding add-a-garage. answer? “my previous company built bart stations… lake merrit, embarcadero, 16th street, and 24th street. and we did the foundation for the bank of america building at 555 california st.”

you mean the 52-story building that is the second tallest building in san francisco? right.

call me wacky, but i think that any homeowner wondering if they should use add-a-garage for their project… be it a new garage, or foundation work… would now have concrete proof (so to speak!) of add-a-garage’s abilities.

an effective website should immediately convey and reenforce the brand, inform, reassure, and go as far as possible towards closing the deal… at least that’s how 5 happiness webmaster approaches things.