What information are your site visitors looking for? Is it hard to find, or easy?
How strong is your brand? How effectively does your site establish an initial relationship with your clientele, and how carefully is each relationship maintained on every page, and every level, of you site?
Information architecture is the second step in designing a successful website, and MUST come before the visual design process begins (remember that old 'Plan Ahead' sign... with no room for the final 'd'?).
5happy will help you map out your information architecture... from global navigation elements to what content goes on which pages, to the final 'back to top' links on the bottom of every page.
Please contact us with any questions, or for a complimentary analysis of your website and/or website needs!